{"id":3527,"date":"2023-05-24T11:02:02","date_gmt":"2023-05-24T09:02:02","guid":{"rendered":"https:\/\/sites.dlls.univr.it\/alpilink\/linguistic-landscape\/"},"modified":"2026-02-19T10:54:56","modified_gmt":"2026-02-19T09:54:56","slug":"linguistic-landscape","status":"publish","type":"page","link":"https:\/\/alpilink.it\/en\/linguistic-landscape\/","title":{"rendered":"Linguistic Landscape"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\" id=\"projects\"><div class=\"l-section-overlay\" style=\"background:#f5f5f5\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_5-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_87960748 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Linguistic landscape<\/span><\/span><\/h2><h5 class=\"w-text us_custom_4048c33e has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Written language in public spaces<\/span><\/span><\/h5><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/alpilink.it\/wp-content\/uploads\/2023\/06\/camera.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/alpilink.it\/wp-content\/uploads\/2023\/06\/camera.png 512w, https:\/\/alpilink.it\/wp-content\/uploads\/2023\/06\/camera-300x300.png 300w, https:\/\/alpilink.it\/wp-content\/uploads\/2023\/06\/camera-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>What is a<em> linguistic landscape<\/em>?<\/strong><\/h3>\n<p>All public spaces that we move through and interact with on a daily basis are filled with linguistic signs; the street sign of the street you live on, the notice about your area&#8217;s parking restrictions, a poster on the local busstop promoting the new coffee shop down the street, the unlicensed graffiti on your garage door protesting the government. All of these are examples of visual representations of language in the public sphere, and together they form the local linguistic landscape. The goal of <em>linguistic landscape<\/em> research is to document and analyse these representations, and to achieve further insights into the interplay of different languages, official language policies and concrete usage of the languages in the public sphere. In the case of AlpiLinK, we are specifically interested in the <em>linguistic landscapes<\/em> of the northern regions of Italy, so this section aims to document as many of public written texts as possible.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/IMG_20230708_135024-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/IMG_20230708_135024-1024x768.jpg 1024w, https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/IMG_20230708_135024-300x225.jpg 300w, https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/IMG_20230708_135024-scaled.jpg 2040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column us_custom_72d5d8ae\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Figure 1: Bilingual (Italian\/Cimbrian) sign at the exit of the village of Giazza\/Ljetzan (Province of Verona, Veneto)<\/em><\/p>\n<div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You can help by uploading your own images; all you have to do is upload the photo in the form below, provide the location the photo was taken in (the more precise the better; if you have geographic coordinates at hand, send them to us!), and if you want leave us a comment about the photo (which languages are present; who put the sign there; etc.), and then click &#8216;Send&#8217;. You can upload as many photos as you want. Any photo containing\u00a0 written language (any language; both monolingual and multilingual signs are welcome) from a public location in the northern regions of Italy is welcome and helps us better understand the dynamics of written language use and the representation of those languages in public spaces. Need some inspiration? Scroll down to see some examples.<\/p>\n<div><\/div>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><h3 class=\"w-text us_custom_9de87d4e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Upload a photo<\/span><\/span><\/h3><form class=\"w-form  layout_ver for_cform us_form_1\" autocomplete=\"off\" action=\"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/pages\/3527\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"w-form-h\"><div class=\"w-form-row for_file has_label required\">\r\n\t\t\t<div class=\"w-form-row-label\">\r\n\t\t\t<span>Upload file *<\/span>\r\n\t\t<\/div>\r\n\t\t<div class=\"w-form-row-field\">\r\n\t\t\t\t\t\t<input aria-label=\"Upload file\" type=\"file\" name=\"us_form_1_file_1\" accept=\"image\/*,pdf\" data-std=\"10MB\" data-max_size=\"10\" data-required=\"true\" aria-required=\"true\"\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"w-form-row-state\">Fill out this field<\/div>\r\n<\/div>\r\n<div class=\"w-form-row for_text has_label required\">\r\n\t\t\t<div class=\"w-form-row-label\">\r\n\t\t\t<span>Where was the photo taken? Please indicate the geographic coordinates or the exact address (municipality, street, house number). Without these indications the photo can't be uploaded. *<\/span>\r\n\t\t<\/div>\r\n\t\t<div class=\"w-form-row-field\">\r\n\t\t\t\t\t\t<input aria-label=\"Where was the photo taken? Please indicate the geographic coordinates or the exact address (municipality, street, house number). Without these indications the photo can&#039;t be uploaded.\" type=\"text\" name=\"us_form_1_text_1\" value placeholder=\"Location (geographic coordinates or address)\" data-required=\"true\" aria-required=\"true\"\/>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"w-form-row-description\">\r\n\t\t\tExample: 45.43841645957216, 11.004091173989142 or Via dell'Artigliere, 8 - Verona (VR)\t\t<\/div>\r\n\t\t<div class=\"w-form-row-state\">Fill out this field<\/div>\r\n<\/div>\r\n<div class=\"w-form-row for_textarea has_label\">\r\n\t\t\t<div class=\"w-form-row-label\">\r\n\t\t\t<span>Tell us something about your photo (optional)<\/span>\r\n\t\t<\/div>\r\n\t\t<div class=\"w-form-row-field\">\r\n\t\t\t\t\t\t<textarea aria-label=\"Tell us something about your photo (optional)\" name=\"us_form_1_textarea_1\" placeholder=\"For example, which languages are included on the sign; who placed the sign; what is the sign communicating? \"><\/textarea>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"w-form-row-state\">Fill out this field<\/div>\r\n<\/div>\r\n<input type=\"hidden\" name=\"action\" value=\"us_ajax_cform\" \/>\r\n<input type=\"hidden\" name=\"post_id\" value=\"0\" \/>\r\n<input type=\"hidden\" name=\"form_index\" value=\"1\" \/>\r\n<div class=\"w-form-row for_submit  align_none\">\r\n\t<button class=\"w-btn  us-btn-style_1\" aria-label=\"Send\" type=\"submit\">\r\n\t\t<span class=\"g-preloader type_1\"><\/span>\r\n\t\t\t\t<span class=\"w-btn-label\">Send<\/span>\r\n\t\t\t<\/button>\r\n\t<\/div>\r\n<\/div><div class=\"w-form-message\"><\/div><div class=\"w-form-json hidden\" onclick='return {&quot;ajaxurl&quot;:&quot;https:\\\/\\\/alpilink.it\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;messages&quot;:{&quot;err_empty&quot;:&quot;Fill out this field&quot;,&quot;err_size&quot;:&quot;File size cannot exceed %s MB&quot;,&quot;err_extension&quot;:&quot;%s file type is not allowed&quot;}}'><\/div><\/form><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_054b0a5e\"><div class=\"wpb_wrapper\"><p>The uploaded photos will be evaluated for suitability (only written language in the public domain; e.g. no photos of people or taken in a private setting) and then added to the <a href=\"https:\/\/lingscape.uni.lu\/\">Lingscape<\/a> project&#8217;s (Purschke &amp; Gilles 2016 ff.) database. All photos will be publicly available both on AlpiLinK and on Lingscape via the map found below. However, you can request the deletion of your photos at any time, applying the procedure provided by Lingscape. By clicking &#8220;Send&#8221; you agree to the <a href=\"https:\/\/lingscape-app.uni.lu\/mobile\/en\/terms.html\"><strong>terms and conditions<\/strong><\/a> of the Lingscape project.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><h3 class=\"w-text us_custom_9de87d4e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Map<\/span><\/span><\/h3><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" src=\"https:\/\/pinea.app.carto.com\/map\/10d86d95-e455-4d2f-beb8-3a63222d420d\" style=\"border: 3px solid green;\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h5 class=\"w-text us_custom_aa553ba9\"><span class=\"w-text-h\"><span class=\"w-text-value\">Examples<\/span><\/span><\/h5><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Public texts come in many shapes and sizes; for example, street signs, commercial posters, graffiti, public notices, shop names, stickers, commemorative plaques, etc. They may be monolingual or multilingual, authorized or non-authorized, convey regulations and restrictions or be used as an act of defiance.<\/p>\n<p>Multilingual signs (see <em>Figure 2<\/em>) could include translations, code-switching within a message, adding new information, and they can provide insights into the local hierarchy of languages. The way that languages on a sign are expressed can indicate explicit (i.e. graphically marked) and implicit dominance; dominant languages occupy usually more centred and larger positions and sizes, or they are more salient in other ways, e.g. color or font. Some signs are dialogic, meaning that they comment on, reply to, or correct other signs (Purschke &amp; Gilles 2016 ff.). For example, the unauthorized correction of the spelling on the street sign in <em>Figure 3<\/em> indicates disapproval of the language use of the authorities .<\/p>\n<p><em>References<\/em><\/p>\n<ul>\n<li>Purschke, Christoph &amp; Gilles, Peter (2016 ff.): <em>Lingscape \u2013\u00a0Citizen science meets linguistic landscaping.<\/em>\u00a0Esch-sur-Alzette: University of Luxembourg. <a href=\"https:\/\/lingscape.uni.lu\">https:\/\/lingscape.uni.lu<\/a>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"413\" src=\"https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/Trilingual_road_sign_in_Val_Gardena-e1718195641202.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/Trilingual_road_sign_in_Val_Gardena-e1718195641202.jpg 474w, https:\/\/alpilink.it\/wp-content\/uploads\/2024\/06\/Trilingual_road_sign_in_Val_Gardena-e1718195641202-300x261.jpg 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/div><\/div><div class=\"wpb_text_column us_custom_72d5d8ae\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Figure 2: Trilingual (Ladin\/Italian\/German) street sign in Val Gardena (Province of Bozen-Bolzano, Trentino-South Tyrol)<\/em><\/p>\n<div><\/div>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/alpilink.it\/wp-content\/uploads\/2023\/05\/venezia2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/alpilink.it\/wp-content\/uploads\/2023\/05\/venezia2.jpg 800w, https:\/\/alpilink.it\/wp-content\/uploads\/2023\/05\/venezia2-300x169.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Figure 3: &#8216;Vandalized&#8217; street sign in Venice; the removal of double consonants as a representation of Venetan dialect<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Linguistic landscapeWritten language in public spacesWhat is a linguistic landscape? All public spaces that we move through and interact with on a daily basis are filled with linguistic signs; the street sign of the street you live on, the notice about your area&#8217;s parking restrictions, a poster on the local busstop promoting the new coffee...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3527","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/pages\/3527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/comments?post=3527"}],"version-history":[{"count":36,"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/pages\/3527\/revisions"}],"predecessor-version":[{"id":7210,"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/pages\/3527\/revisions\/7210"}],"wp:attachment":[{"href":"https:\/\/alpilink.it\/en\/wp-json\/wp\/v2\/media?parent=3527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}